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Investigadora do CeiED recebeu o prémio de melhor artigo científico na ACM SIGCHI Designing Interactive Systems 2016

Ana Moutinho, investigadora do CeiED recebeu com Ana Javornik e Russell Freeman o prémio de melhor artigo científico na ACM SIGCHI Designing Interactive Systems 2016 que decorreu de 4 a 8 de junho, em Brisbane-Austrália.

ACM SIGCHI Designing Interactive Systems 2016

O artigo entitulado de “Mirror’ Augmented Reality Make-Up Application. Revealing the Shopper Experience of Using a ‘Magic Mirror’ Augmented Reality Make-Up Application” e explora o uso de um “espelho mágico” digital, capaz de permitir aos compradores experimentarem e aplicarem a maquilhagem que pretendem de forma virtual, como uma aplicação de realidade aumentada, especificamente nos desafios e oportunidades que poderão ser criadas para o comércio destes produtos.

Abstract:

Virtual try-ons have recently emerged as a new form of Augmented Reality application. Using motion caption techniques, such apps show virtual elements like make-up or accessories superimposed over the real image of a person as if they were really wearing them. However, there is as of yet little understanding about their value for providing a viable experience. We report on an in-situ study, observing how shoppers approach and respond to such a “Magic Mirror” in a store. Our observations show that the virtual try-on resulted in initial surprise and then much exploration when shoppers looked at themselves on a display that had been set up as part of a make-up counter. Behavior tracking data from interactions using the mirror supported this. Survey data collected afterwards suggested the augmented experience was perceived to be playful and credible while also acting as a strong driver for future behavior. We discuss opportunities and challenges that such technology brings for shopping and other domains.

Captures of a face from different angles showing the applications tracking

Saiba mais sobre este a atribuição deste prémio através deste link.

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